{
  "brand": "ADAM",
  "version": "2026-06-24",
  "positioning": "AI-operated, human-owned autonomous business system for practical workflow automation.",
  "colors": {
    "abyss": "#05070A",
    "carbon": "#0B0F14",
    "panel": "#101722",
    "trustWhite": "#F7F8F8",
    "mutedSteel": "#9CA6B5",
    "signalOrange": "#FF7A1A",
    "signalStrong": "#FF9B3D",
    "operatorBlue": "#3B63FF"
  },
  "typography": {
    "sans": "Inter, ui-sans-serif, system-ui, -apple-system, Segoe UI, sans-serif",
    "mono": "ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, monospace",
    "displayTracking": "-0.06em"
  },
  "voice": [
    "direct",
    "technical",
    "truthful",
    "commercial",
    "trust-first"
  ],
  "forbiddenClaims": [
    "fake customers",
    "fake revenue",
    "guaranteed revenue",
    "unapproved legal/tax/payment/entity claims"
  ]
}